One more reason for Romance fans to love e-readers

People Magazine's Best and Worst of 2010

The covers of romance books get a pretty bad rep, for good reason. The common cover is graced by a shirtless, wavy haired, muscle-rippling manly man and a long-haired beauty with either a limb immodestly peeking from her 18th century gown or a minuscule corset revealing a little too much. They’re passionate in the cheesiest of ways. Yet this hasn’t seemed to stop readers from buying them over the years.

What romance genre publishers like Dorchester are waiting to see is if the privacy of e-readers will prompt more people to buy romance novels. Will the shy readers of the world feel less embarrassed now that they don’t have to worry about their covers giving them away? It seems that the answer is yes. According to The New York Times, the romance genre is currently the fastest-growing segment of the e-reading market. Barnes and Noble made a special “romance store” for the Nook color. Romance sales are skyrocketing across the e-marketplace. Publishers are even anticipating that romance e-book sales will quickly surpass romance print sales within the year.

It seems romance is currently winning the e-reader race. Who would have thought that something as simple as a cover could have prompted such a change?

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2 Responses to One more reason for Romance fans to love e-readers

  1. Phoebe Conn says:

    I love the romantic covers on my Dorchester Books. The cover for DAWN OF DESIRE is especially beautiful.
    Readers tell me they love the couple covers too.

    • HANNAH WOLFSON, MARKETING AND PROMOTIONS COORDINATOR says:

      Thanks for your comment, Phoebe. Yes, Dorchester is proud to have some stunning covers, like yours. Although not every Romance novel out there has a stunning cover, and I think those are the instances where readers are thankful for the privacy of their e-readers. Luckily you got a good one so this won’t be a problem for your readers! Keep a lookout for our upcoming releases throughout the year; we have some especially beautiful covers debuting!

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